# Glossary > Short sourced definitions for media, web, audio and entity-engineering terms used on munichmedia.com. - [Answer engine](https://munichmedia.com/glossary/answer-engine.md): An answer engine returns a synthesized response instead of only a list of links. Systems such as Google AI Overviews (rolled out from 2024) and Perplexity ge… - [Audio branding](https://munichmedia.com/glossary/audio-branding.md): Audio branding (also called sonic branding) uses composed sound — stings, beds, voices — so a brand is recognized by ear. Established examples include the In… - [Composition](https://munichmedia.com/glossary/composition.md): In music, composition is the creation of an original work — melody, harmony, rhythm and form — as distinct from recording or mixing an existing performance. … - [Core Web Vitals](https://munichmedia.com/glossary/core-web-vitals.md): Core Web Vitals are Google’s field metrics for real-user page experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and … - [Corporate Brain](https://munichmedia.com/glossary/corporate-brain.md): Corporate Brain is munichmedia’s product name for a citable knowledge architecture on a scarce category domain: entities, topics and relations built so searc… - [CSS](https://munichmedia.com/glossary/css.md): Cascading Style Sheets (CSS) is the W3C language that describes presentation — layout, type, colour — separately from HTML structure. Modern CSS is standardi… - [Digital asset](https://munichmedia.com/glossary/digital-asset.md): A digital asset is a resource that exists in digital form and over which an organisation holds usage or property rights — domains, content libraries, softwar… - [Domain](https://munichmedia.com/glossary/domain.md): A domain name is a human-readable address in the Domain Name System (DNS), coordinated globally via ICANN and national registries. It maps a name such as mun… - [Entity](https://munichmedia.com/glossary/entity.md): In knowledge representation an entity is a uniquely identifiable thing — a person, organisation, place, work or concept — as opposed to a mere keyword string… - [Entity engineering](https://munichmedia.com/glossary/entity-engineering.md): Entity engineering is an applied practice: modelling brands, topics and relations as a data model so machines can disambiguate them. It draws on knowledge en… - [Entity SEO](https://munichmedia.com/glossary/entity-seo.md): Entity SEO optimises for how search systems understand things, not just strings. It uses consistent names, sameAs links, Schema.org types and topical relatio… - [Generative search](https://munichmedia.com/glossary/generative-search.md): Generative search uses large language models to compose an answer from retrieved documents instead of showing only ranked URLs. Google’s AI Overviews and sim… - [GEO](https://munichmedia.com/glossary/geo.md): Generative Engine Optimization (GEO) is an industry term, widely discussed from 2023, for making content likely to be retrieved and cited by generative answe… - [HTML](https://munichmedia.com/glossary/html.md): HTML (HyperText Markup Language) is the standard markup language of the web, specified as a living standard by the WHATWG and referenced by the W3C. It defin… - [JavaScript](https://munichmedia.com/glossary/javascript.md): JavaScript is the programming language of the web, standardised as ECMAScript (ECMA-262) by Ecma International. Browsers compile it to run interactivity, but… - [JSON-LD](https://munichmedia.com/glossary/json-ld.md): JSON-LD (JavaScript Object Notation for Linked Data) is a W3C Recommendation (2014) for expressing linked data in JSON. Google recommends JSON-LD as a format… - [Knowledge graph](https://munichmedia.com/glossary/knowledge-graph.md): A knowledge graph stores facts as nodes (entities) and edges (relations). Google launched its Knowledge Graph in 2012 to answer questions about things, not j… - [Mixing](https://munichmedia.com/glossary/mixing.md): Mixing is the audio-engineering process of combining recorded tracks — levels, panorama, equalisation, dynamics — into a stereo or surround image. It is dist… - [Publishing](https://munichmedia.com/glossary/publishing.md): Publishing is the organised making-public of works — historically print, today also web, audio and structured data. Digital publishing adds CMS workflows, id… - [Schema.org](https://munichmedia.com/glossary/schema-org.md): Schema.org is a collaborative vocabulary for structured data on the web, launched in 2011 by Google, Microsoft, Yahoo and Yandex. Types such as Organization,… - [SEO](https://munichmedia.com/glossary/seo.md): Search engine optimization (SEO) is the practice of making pages discoverable and useful for search engines and their users. Google Search Central documents … - [Sound design](https://munichmedia.com/glossary/sound-design.md): Sound design is the craft of creating or shaping audio for a medium — film, games, products, spatial installations. It includes recording, synthesis, editing… - [Soundscape](https://munichmedia.com/glossary/soundscape.md): A soundscape is an acoustic environment as perceived, a term popularised by R. Murray Schafer in acoustic ecology. In media production it means a designed be… - [Taxonomy](https://munichmedia.com/glossary/taxonomy.md): A taxonomy is a controlled classification scheme — terms in a hierarchy or faceted set — used to organise knowledge. Libraries use thesauri; CMS platforms us… - [User journey](https://munichmedia.com/glossary/user-journey.md): A user journey maps the steps a person takes to reach a goal with a product or publication — from first discovery to task completion. It is a standard UX met… - [Vertical portal](https://munichmedia.com/glossary/vertical-portal.md): A vertical portal (sometimes called a vortal) covers one industry or topic in depth, unlike a horizontal portal that aggregates many domains. The term spread… - [Web engineering](https://munichmedia.com/glossary/web-engineering.md): Web engineering is the systematic development of web applications, treated as a software-engineering discipline (IEEE conferences on Web Engineering since th…